A compassionate counselor working with a teenager in a welcoming therapy setting.

Above and Beyond Counseling - Youth Mental Health Services in NJ

September 04, 20253 min read

Providing compassionate, Medicaid-approved counseling services for children and young adults ages 3–21

In the heart of New Jersey, Above and Beyond Counseling is making a profound impact in the lives of children, teens, and young adults across all counties. Offering mental health and addiction counseling for youth ages 3 to 21, this Medicaid and PerformCare-approved agency is on a mission to deliver care that not only treats, but transforms.

Founded just under two years ago, the organization has quickly built a name for itself as one of the most respected providers in the region, with 21 dedicated staff members supporting youth and families at some of their most vulnerable moments.

What They Do

Above and Beyond Counseling specializes in:

  • Mental Health Counseling for youth ages 3–21

  • Addiction Counseling and Support

  • Individual and Family Therapy

  • PerformCare and Medicaid Services

Serving every county in New Jersey, they bring services directly to the community, breaking barriers to access and ensuring families can get the help they need.

From Idea to Impact

The journey began with a clear mission: to make a difference in the mental health space for underserved youth. While launching any agency comes with its challenges, staffing licensed individuals in such a specialized field proved to be a hurdle. But through persistence and dedication, the team has grown and evolved.

Their greatest achievement? Building a diverse, talented, and mission-driven team that is already being recognized as one of the top agencies of its kind in New Jersey.

Growth Through Relationships

Above and Beyond Counseling has seen steady growth, primarily fueled by word of mouth and provider referrals. With a current revenue of around $200,000, they’re laying a strong foundation for sustainable success—even as they grow without a formal marketing budget.

But what they lack in marketing spend, they make up for in heart, consistency, and reputation.

Looking Ahead

As they continue to expand, Above and Beyond Counseling plans to own and operate their own building, where they can offer:

  • Outpatient therapy services

  • Job readiness programs

  • Anger management courses

  • Parenting support workshops

It’s not just about clinical therapy—it’s about providing life tools to empower the next generation.

Real Advice from Real Experience

The agency’s leadership believes in staying grounded in purpose. Here’s what they have to say to aspiring entrepreneurs:

"Be true to yourself. Know your ‘why.’ Don’t build a business based on trends—build one around your purpose and values."

They also emphasize redefining success beyond just financial goals. For Above and Beyond Counseling, success includes creating jobs, healing communities, and building something that lasts.

Serving with Purpose

By focusing on meaningful relationships with Medicaid, PerformCare, and commercial insurance networks, Above and Beyond Counseling is uniquely positioned to serve youth who might otherwise fall through the cracks. Every session, every family, and every breakthrough fuels their drive to serve more communities, better.

Company Overview:

  • Business Name: Above and Beyond Counseling

  • Services/Products Offered: Mental health and addiction counseling for youth (ages 3–21)

  • Location Served: All counties in New Jersey

  • Number of Employees: 21

  • Years in Business: Nearly 2 years

  • Website Address: www.aboveandbeyondcounseling.org

  • Email: [email protected]

  • Phone: 609-331-9937

  • Insurance Accepted: Medicaid, commercial insurance (via PerformCare)

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