In the heart of Marion, Kentucky, 229 Outfitters offers outdoors enthusiasts the chance to immerse themselves in nature and experience the thrill of deer and turkey hunting. Founded by Dion White just 1.5 years ago, the business has quickly become a trusted guide for hunters exploring Crittenden County’s rich landscapes.
For Dion, 229 Outfitters is more than a business—it’s a labor of love inspired by his passion for the outdoors. “Working in God’s creation is the greatest reward,” he shares. Dion’s commitment to preserving Kentucky’s natural beauty and creating memorable hunting experiences has drawn clients from all walks of life.
As a young business, 229 Outfitters faces the common challenge of gaining visibility. “Getting the word out has been our biggest hurdle,” Dion explains. By relying on a mix of word-of-mouth referrals and digital advertising, the business is steadily building its reputation.
Dion’s greatest success lies in helping clients forge lasting memories in nature. Whether it’s a first-time hunter or a seasoned outdoorsman, every experience is tailored to celebrate the beauty of the wild. “Our goal is to produce Kentucky giants and create lifetime memories,” he says.
With a vision to grow sustainably, Dion plans to expand 229 Outfitters while maintaining its personal touch. “In five to ten years, I hope we’re still creating meaningful experiences for every hunter who joins us,” he shares.
Dion encourages aspiring business owners to follow their passion: “If you can do it, do it—and enjoy it.”
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