Exploring Alaska’s Beauty: The Story of Wilderness Island Tours

In the remote town of Hoonah, Alaska, Wilderness Island Tours offers visitors a glimpse into the untamed beauty of the region. Owned by John Hellman, the company specializes in land-based tours, showcasing the area’s diverse wildlife and stunning landscapes to tourists from around the globe.

Hoonah, a popular cruise destination, attracts half a million visitors during the summer months, making it the perfect location for Wilderness Island Tours. “This small town of 900 people gets inundated with visitors, and they need someone to show them the area,” John explains. Recognizing the opportunity, he founded the company three years ago with a mission to provide memorable experiences.

Overcoming Challenges

Getting the word out about a small business in a remote area is no easy task. John has invested in SEO and paid advertising to attract customers online, though word-of-mouth referrals remain invaluable. “It takes money to make money,” he says, balancing marketing expenses with daily necessities.

Achievements and Growth

John measures success not just in numbers but in the joy of his customers. “When someone says, ‘This made the whole cruise worth it,’ that’s the best reward,” he shares. While Wilderness Island Tours hasn’t yet reached its target revenue, the company is steadily growing, with three tour guides helping to meet the demand during peak seasons.

Looking Ahead

John’s long-term plans include passing the business to his daughter and granddaughter or selling it in the next 5–8 years. For now, he remains committed to growing the company and offering top-notch experiences to visitors.

Advice for Entrepreneurs

“Have your dream and grab it with your whole heart,” John advises. “Never give up, always look for opportunities, and keep going 100% all the time.”

Company Overview:

• Name: Wilderness Island Tours
• Services offered: Land based tour company (Wildlife and landscape tours)
• Service area: Located in Hoonah , AK, serves people from all over the world
• Phone: (907) 416-3017
• Website: wildernessislandtours.com