Driving Success: The Story of 4tson Logistics

Based in Georgia, 4tson Logistics has been a driving force in the Southeast’s transportation industry since 2016. Founded by Burnette Fortson, a seasoned CDL holder with nearly three decades of experience, the company specializes in full truckload transportation for commercial clients across Georgia, Florida, Alabama, and Tennessee.

“I always said trucking would be the last job I’d ever do,” Burnette shares. But a friend’s encouragement inspired him to start his own business. Within months, Burnette had his first truck and was on the road, laying the foundation for what would become a successful logistics enterprise.

Overcoming Challenges

Operating in an industry so closely tied to the economy, 4tson Logistics has faced its share of challenges. “When the economy is booming, trucks are moving. When it’s slow, things slow down,” Burnette explains. The pandemic brought a unique twist, with a surge in e-commerce creating new opportunities for trucking.

Burnette has weathered the volatility by focusing on relationships, loyalty, and consistent service. His ability to secure dedicated contracts with manufacturers has been a cornerstone of the company’s success.

Achievements and Growth

One of 4tson Logistics’ proudest achievements is its track record of reliable service. Burnette emphasizes the importance of reputation and relationships, which have helped the company build a loyal customer base. “It’s all about staying grounded and delivering on your commitments,” he says.

With annual revenues ranging between $1.2 million and $1.5 million, the company continues to thrive without relying on traditional advertising. Instead, Burnette leverages word of mouth and his two company websites to maintain visibility and attract new clients.

Looking Ahead

Burnette’s plans for the future go beyond trucking. He envisions a project to assist with natural disasters, creating a system accessible to organizations like FEMA. “I’ve got some intricate ideas that could make a real difference,” he shares.

For aspiring entrepreneurs, Burnette offers this advice: “Do your homework. Every industry has pitfalls, and people often only tell you the upside. Make sure you research and understand the challenges before you start.”

Company Overview:

• Name: 4tson Logistics
• Services offered: full truck load transportation, semi trucks, all commercial
• Service area: Southeast region, Georgia, FL, Alabama, Tennessee
• Phone:  (404) 783-0841
• Website: 4tsonlogisticsllc.com, 4tsonlogistics.com